March 23, 2018

It was just after a graduate social gathering. We were at a bar (of course) and just shy of our third drink when it just happened. We started talking about the field we were going in. What we loved and mostly what we hated. We chose this field for the love of creation...

September 17, 2017

His last day on earth he ate steak tacos. His eyes wide open, focused on every piece that went towards his face. His first attempt at eating his last meal ended with his legs giving out from under him. He fell but continued to eat. When some pieces fell underneath his...

April 28, 2017

The Bethke family dog was put down yesterday. A 14 year old  Sergeant Pepper full of spunk and attitude. He would prance everywhere he went and would affectionately stare at you until you shared your food. He was never a ball player but always a ball hog. If your door...

October 2, 2016

Today is class branding a process came up. More specifically it was the Starbucks Clover process. If you don't know what this it's, ok neither did I. This process of brewing coffee is combing the french press with the vacuum pot. On the top of the machine there’s the t...

September 16, 2016

Apple might be a large multi million dollar corporation, but they are not unscathed when dealing with bad PR in the press. Apple prides itself in being innovative with it's products but seems to fall short on that idea in office diversity and inclusion. They seem to be...

September 13, 2016

Ever get that bad taste in your mouth? Yeah that's what Miracle Mattress left when they featured their "Twin Towers commercial". Agencies are paid to plan ahead, look at the bigger picture and come up with the next innovative campaign. This is the reason companies hire...

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